Guadamillas-Gomez, Fatima; Donate-Manzanares, Mario J.; … - In: Zbornik radova Ekonomskog fakulteta u … 28 (2010) 1, pp. 9-34
This paper presents a new perspective which calls for an integration of ethics and corporate social responsibility (CSR) into the company strategy as a source of competitive advantages. The research question we pose is how a company can successfully carry out this integration of CSR into its...