Aktuellen Beobachtungen im deutschen Lebensmitteleinzelhandel (LEH) zufolge treten die Handelsunternehmen mit der Einführung von Premiumhandelsmarken bzw. Genusshandels-marken (als sehr jungen Premiumhandelsmarkentyp) in direkte Konkurrenz zu entsprechen-den Herstellermarken und stellen Themen...

The paper considers the relationship between trust and governance structure from a Transaction Cost Economicsperspective. The role of trust in the coordinating decisions is variously conceptualized according to the theoreticalview adopted by the scholars. The present study adopt the...

The objective of the paper is to simulate the corporate value of Champagne makers by takinginto account the Champagne market evolution. These measurements are conducted by linkingfinancial debt, performance and valuation to a vertical coordination model of production-consumptionwithin a cobweb...

In an increasingly globalising market, innovation is an important strategic tool for micro, small,and medium sized enterprises (SMEs) to achieve competitive advantage (Avermaete et al.,2004a; Gellynck et al., 2007; Murphy, 2002). Innovation can be defined as an ongoing processof learning, searching and...

This study investigates the strategic behaviour of food industry firms. Its two goals are to:(i) characterise strategies being employed; and(ii) identify distinct approaches to information-sharingData from an interview-format survey of Danish food industry firms are used to characterisestrategy at...

result, enterprises in the agribusiness sector are increasingly exposed to the public eye (Jansen/Vellema: 2004). The perception of consumers and other stakeholders - which are according toFreeman “any group or individual who can affect, or is affected by, the achievement of the...

In a scenario characterized by the globalization of the markets, the competitiveness of firmsacross the industries and mainly in the agri-food sector is linked to their capability to make distinguishabletheir products and communicate their uniqueness. Branding can concretely answerto these needs...

This paper evaluates the production and trade trends for maize and maize products in southern Africa, individual countries’ revealed comparative advantages in producing these products, and the expected implications of freer trade in this sector. The analysis employs mainly annual bilateral...

In international food markets, voluntary traceability systems have increasedtheir role in guaranteeing high safety and quality standards for the consumer. Suchsystems are also among the strategies firms employ to differentiate products andstrengthen competitive advantage in both the national and...

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