The purpose of this case study is to provide an in-depth look into cooperation and dissension in franchise network, with a particular focus on Yoplait Companies and how they enter into cooperative arrangements such as franchise systems, network partnerships and constellations of firms to gain a...

Despite the historical importance of the sugarcane business in Brazil, which is as old in the country as its colonization, it has never been "photographed in widescreen". This research on the mapping and quantification of business generated in the sugarcane chain in 2008 for the first time gives...

A central theme of international trade research has been the impact of trade liberalization on productivity. Early literature on this theme points out that trade liberalization brings resource/organizational adjustment across industries and this adjustment enhances productivity. A traditional...

The article offers measures of own and cross cost pass-through in a structural framework. Unlike the traditional reduced-form analysis used in the previous literature, our approach is applicable in situations where firm marginal cost data are unobserved. The empirical value of the model is...

The purpose of this paper is to examine the impact of bilateral imperfect competition between processors and retailers and of import supply on optimal advertising intensity, advertising expenditures, and checkoff assessment rates. First, comparative static analyses were conducted on the newly...

A coupon is a ticket or document that can be exchanged for a direct financial discount when purchasing a specific product, or a total amount of goods in a certain store. Coupons are usually issued by manufacturers of packaged goods or by retailers, to be used as a part of sales promotions. As...