This article is a business strategy case study of a group of agricultural producers. One aspect of their strategic decision is whether or not to establish a firm to market their organic vegetables jointly. Another aspect of the decision is which distribution channel to pursue. Data for the paper...

With its nearly year-round supply and 83% market share, the California strawberry subsector dominates production and distribution of fresh strawberries in North America. The subsector has achieved its leading position among competitive production regions (e.g., Florida and Oregon) through the...