Rutten, Maarten E. J.; Dorée, André G.; Halman, … - In: Management decision : MD 51 (2013) 1, pp. 184-199
Purpose: The purpose of this article is to explore the ability of a novel psychological theory of how people make … decisions, narrative‐based decision theory, to help explain people's decisions about whether to continue investment in a … research and development (R&D) project (R&D progress decisions). Design/methodology/approach: The paper applies the new theory …