Neue Serviceangebote der Industrie sind im Gegensatz zu innovativen Produkten kaum Ergebnis eigener Forschung und Entwicklung (FuE). Sie werden bislang vielmehr fast ausschließlich aufbauend auf von Kunden artikulierten Bedarfen (demand pull) konzipiert. Federführend für neue Services ist...

Purpose: The Brazilian oil and gas market presents a perspective of growth in the next decades. Considering this scenario, the increasing number of participants in this supply chain is foreseen to supply the demand of goods and services, especially in the technological development area. The...

The Chinese digital platform giants – Baidu, Alibaba and Tencent – have quickly risen to be amongst the most notable developers and users of artificial intelligence. One important catalyst for this development has been the so-called Platform Business Group (PBG) strategy used by Chinese...