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Accounting and marketing dimensions of innovations

Dyhdalewicz, Anna; Widelska, Urszula - In: E-Finanse : finansowy kwartalnik internetowy 13 (2017) 2, pp. 1-13

accepted scientific perspective. The article verifies the concept of innovation in terms of marketing and accounting. The main … concerning innovation is limited because of different perceptions of sources and results of innovation within these two fields … concerned mainly with marketing innovation. The perspective of accounting innovation was also analyzed through a literature …

Persistent link: https://www.econbiz.de/10011756823

Exploring Market Knowledge in Product Development of Chemical Firms

Smits, Armand; Vissers, Geert; Dankbaar, Ben - 2011

Firms can enhance product innovation performance by continuously staying in touch with customers and the market in … used in product innovation, the nature of market knowledge that is specifically important in the chemical industry remains … more relevant. This study uses a multiple case study of six product innovation projects in six different companies to …

Persistent link: https://www.econbiz.de/10014185107

Lead Offer Spillovers

McGranaghan, Matthew - 2019

Price promotions are typically offered in groups on websites, mailings and circulars, but little is known about how promotional offers in near proximity affect each other. Across two large-scale field experiments (N=66,184) conducted on a multi-brand coupon website, we find that when lead...

Persistent link: https://www.econbiz.de/10012900476

R&D Investments in Family and Founder Firms : An Agency Perspective

Block, Jörn - 2014

Investments in Ramp;D can influence a firm's ability to develop new products and to create and adopt innovative technologies that may enhance productivity. However, due to uncertainty regarding the outcome, investments in Ramp;D may lead to an agency problem between the owners and the managers...

Persistent link: https://www.econbiz.de/10012751787

Brand Spillovers

Goldman, Eric - 2014

This Article considers the spillover effects of trademarks - in particular, brand spillovers, which occur when consumer interest in a trademark increases the profits of third parties who do not own the trademark. Using techniques such as loss leaders and shelf space adjacency, retailers...

Persistent link: https://www.econbiz.de/10014046923