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The base of the pyramid markets in affluent countries : opportunities and challenges
Gold, Stefan; Bichler-Riedl, Wolfgang - In: Base of the pyramid markets in affluent countries : …, (pp. 3-30). 2021
Persistent link: https://www.econbiz.de/10012594114
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Bottle collectors between societal exclusion and inclusion in affluent countries
Bichler-Riedl, Wolfgang; Mies, Annika; Gold, Stefan - In: Base of the pyramid markets in affluent countries : …, (pp. 63-88). 2021
Persistent link: https://www.econbiz.de/10012594132
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Base of the pyramid markets in affluent countries : innovation and challenges to sustainability
Gold, Stefan (ed.); Arnold, Marlen Gabriele (ed.);  … - 2021 - 1 Edition.
Persistent link: https://www.econbiz.de/10013182759
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Base of the pyramid markets in affluent countries : innovation and challenges to sustainability
Gold, Stefan (ed.); Arnold, Marlen (ed.);  … - 2021
"This book focuses on the Base of the Pyramid (BOP) in affluent countries and examines the challenge of how to address the needs of deprived population groups in wealthy societies. The BOP concept was originally developed for the situation of the bottom-tier of societies in developing and...
Persistent link: https://www.econbiz.de/10012496844