Ul Hassan, Masood; Shaukat, Sadia; Nawaz, Muhammad Saqib; … - In: Pakistan journal of commerce and social sciences 7 (2013) 2, pp. 243-262
The main purpose of this study is to explore the effects of innovation types including product, process, marketing and organizational innovation on different aspects of firm performance such as innovative, production, marketing and financial performance in Pakistani manufacturing companies. Data...