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Domestic competitor influence on internationalizing SMEs as an industry evolves

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Internationalization and firm performance

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Market orientation and marketing innovation activities in the Czech manufacturing sector

Vokoun, Marek; Píchová, Romana - In: International Journal of Financial Studies : open … 8 (2020) 1/10, pp. 1-9

Market competition drives organizations to higher efficiency. This paper analyses the relationship between the prevailing organization's market orientation and marketing innovation activities. The sample of organizations consists of business enterprises from the manufacturing sector in the Czech...

Persistent link: https://www.econbiz.de/10012168964