Susanti, Evi; Mulyanti, Rita Yuni; Wati, Lela Nurlaela - In: Cogent business & management 10 (2023) 2, pp. 1-26
This study intends to examine how competitive advantage mediates the effects of digital transformation and innovation …-owned MSMEs is not directly impacted by digital transformation. It does have an impact on innovation and competitive advantage …. Innovation and competitive advantage can boost women's MSMEs' performance and play a mediating role in Indonesia's digital …