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The Impact of Manufacturer Online Direct Channel Entry on Incumbent Retailers' Marketing Mix and Sales
Van Crombrugge, Michiel; Breugelmans, Els; Cleeren, Kathleen - 2022
Manufacturers increasingly are introducing online direct channels, creating conflicts with retailers that market the manufacturer's brand. Research on horizontal channel entry suggests incumbent retailers protect their sales from new competitors by increasing assortment and decreasing price....
Persistent link: https://www.econbiz.de/10014237373
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Manufacturer Competition and Trade Promotions in the Presence of a Strategic Retailer
Rao, Ram C.; Ruan, Ranran - 2003
promotions affect how regular prices are determined endogenously under manufacturer competition. The possibility that competitors … may promote is a check on raising regular prices. Thus, manufacturer competition is as much about choosing regular prices … to analyze competition between two asymmetric manufacturers. We find that the regular price of the stronger brand is …
Persistent link: https://www.econbiz.de/10014034124
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Analysis of factors influencing the competitiveness of manufacturing companies
Kuźmiński, Łukasz; Jalowiec, Tomasz; Maśloch, Piotr; … - In: European research studies 23 (2020) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10012286821
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Advertisement Cause Sales or Sales Cause Advertisement : A Case of Manufacturing Companies from Fortune 500
Singh, Sanjeet - 2011
Advertising is an important tool of marketing as it helps the business in achieving the competitive advantage by selling its products and overcoming the rivals. Companies spend money on the advertisements in order to make sure that the masses are aware of their products, features and advantages...
Persistent link: https://www.econbiz.de/10013125700
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Direct-to-Consumer Sales by Manufacturers and Bargaining
Donna, Javier D.; Pereira, Pedro; Trindade, Andre; … - 2021
additional competition and product variety. Second, in the upstream, there is an increase in the bargaining leverage of the …
Persistent link: https://www.econbiz.de/10013241597
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Chapter 35 Market Structure: Theory and Evidence
Sutton, John - In: Handbook of industrial organization : volume 3, (pp. 2301-2368). 2007
This chapter reviews the literature which has developed around the ‘bounds approach’ to market structure over the past fifteen years. The focus of this literature lies in explaining cross-industry differences in concentration, and in the size distribution of firms. One of the main ideas...
Persistent link: https://www.econbiz.de/10014024581
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Giving ideas a chance : systematic development of services in manufacturing industry
Strassl, Johann; Schicker, Günter; Grasser, Christian - 2015
The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
Persistent link: https://www.econbiz.de/10010500611
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Effects of Information Technologies and Systems on Returned Products Management in Manufacturing Companies
Başaran, Bülent - 2014
Returned products and how manufacturing companies handle those products require dedicated reverse logistics activities. A reverse logistics activity that concerns a returned product may involve some information technologies and systems (IT&Ss). The existence of IT&Ss in manufacturing companies...
Persistent link: https://www.econbiz.de/10013067783
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Leading Brand Manufacturers Supply Private Label Brands to Retailers : The Trade-Offs Between Manufacturer Brand and the Amount of Profit
Langlois, Catherine - 2019
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays, with more equal negotiation power retailers are...
Persistent link: https://www.econbiz.de/10012888970
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The Effect of Fit Between Manufacturing Strategy, Strategic Orientation, and Marketing Strategy on Business Performance
Chen, Yue-Yang - 2019
As the world has become closer and increasingly connected, business competition becomes more aggressive. As a result …
Persistent link: https://www.econbiz.de/10012896253