Ul Hassan, Masood; Shaukat, Sadia; Nawaz, Muhammad Saqib; … - In: Pakistan journal of commerce and social sciences 7 (2013) 2, pp. 243-262
organizational innovation on different aspects of firm performance such as innovative, production, marketing and financial …The main purpose of this study is to explore the effects of innovation types including product, process, marketing and … performance in Pakistani manufacturing companies. Data were collected through survey questionnaires from 150 respondents mainly …
