, and marketing capabilities positively and significantly affect SMEs' new product development. The research framework …This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing … companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and …

Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative …. Implications & Recommendations: Entrepreneurial marketing accompanies innovation ambidexterity. Including employees in the sensing …