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A manufacturer commonly distributes through a set of retailers who are authorized to sell its product; demand-enhancing services may also be provided by the manufacturer. These services may be granted to all authorized retailers (uniform service provision) or to a favored few authorized...
Persistent link: https://www.econbiz.de/10012865284
Since the development of the Internet, thousands of manufacturers have been referring consumers visiting their websites to some or all of their retailers. Through a model with one manufacturer and two heterogeneous retailers, we investigate whether it is an equilibrium for the manufacturer to...
Persistent link: https://www.econbiz.de/10012972133
In practice, numerous retailers are implementing price-matching guarantees (PMGs) whereby they promise to match the price of an identical product at a competing retailer. Despite strong connection between retailers and manufacturer, however, the literature has extensively studied retailers' PMGs...
Persistent link: https://www.econbiz.de/10013247712