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The need for continuous sustainable innovation reflects a way in which firms overcome inertia and respond to changes in the external environment. In manufacturing firms, the primary source of innovation comes from product-related innovation (product innovation) and technology-related innovation...
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The determinants of a firm's innovative capacity are rooted in organizational design, incentives, human resources, internal culture, and external linkages. Profiting from innovation is always a challenge and licensing is one of many options
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