Alauddin, Md. - In: Pakistan journal of commerce and social sciences 17 (2023) 2, pp. 214-239
creativity as a mediator in the connection between CSR and green innovation. The data were gathered using survey methods through … exploitation innovation, and CSR positively correlates with green creativity. The study also found that green creativity acts as a … mediator between CSR and ambidextrous green innovation, suggesting that improving CSR initiatives can foster green creativity …