accepted scientific perspective. The article verifies the concept of innovation in terms of marketing and accounting. The main … concerned mainly with marketing innovation. The perspective of accounting innovation was also analyzed through a literature … concept of „innovation” nor, for the purposes of financial reporting, has not isolated innovation as an asset. In accounting …

This chapter summarizes the basic characteristics of patent data as an innovation indicator and reviews some of the … surveys such as the “innovation survey” of firms and the inventor survey. They have deepened our understanding of the …