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In a first survey of its type, we measure development and modification of consumer products by product users in a representative sample of 1,173 UK consumers aged 18 and over. We estimate this previously unmeasured type of innovation to be quite large: 6.1% of UK consumers – nearly 2.9 million...
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Neue Serviceangebote der Industrie sind im Gegensatz zu innovativen Produkten kaum Ergebnis eigener Forschung und Entwicklung (FuE). Sie werden bislang vielmehr fast ausschließlich aufbauend auf von Kunden artikulierten Bedarfen (demand pull) konzipiert. Federführend für neue Services ist...
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Purpose: The Brazilian oil and gas market presents a perspective of growth in the next decades. Considering this scenario, the increasing number of participants in this supply chain is foreseen to supply the demand of goods and services, especially in the technological development area. The...
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