Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through...

Previous studies of corporate reputation have either confirmed its existence as an influence agent or described in general terms its effects on other attributes (quality, price, advertising, etc.). The competitive credibility model of reputation building is formulated and tested through...

Culture heavily influences a society′s innovative capacity. Most studies place that proportion influenced by culture at between 30 and 50 per cent. What causes the remainder? Discusses differences in innovative capacity between culturally similar countries – the Anglo‐American Cluster –...