This exploratory study pools together two complementary streams of literature – i.e. marketing and entrepreneurship, drawing upon a single case study of “Auntie Muni,” an informal woman-owned business in the food sector in Ghana’s East Legon area. In our estimation and based on our...

This chapter highlights four main themes from: explaining the contribution of the informal sector to the development of both developed and emerging market economies; to discussing the prevalence of the informal economy across regions and sectors, evaluating respective measurement metrics, and...