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Entrepreneurial marketing in informal economies

Nkamnebe, Anayo D.; Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 418-433). 2011

Persistent link: https://www.econbiz.de/10008822508

Micro-credit for microenterprises? : a study of women "petty" traders in Eastern Nigeria

Madichie, Nnamdi O.; Nkamnebe, Anayo D. - In: Gender in management : an international journal 25 (2010) 4, pp. 301-319

Persistent link: https://www.econbiz.de/10003991348

Doing business in Ghana's informal sector : Auntie Muni & the "Waakye" kitchen

Madichie, Nnamdi O.; Hinson, Robert - In: African journal of business and economic research : AJBER 8 (2013) 2/3, pp. 39-50

Persistent link: https://www.econbiz.de/10010258514

Entrepreneurship and the informal sector : challenges and opportunities for African business development : guest editorial : introduction to the special issue

Madichie, Nnamdi O.; Gbadamosi, Ayantunji; Rwelamila, … - In: Journal of African business 22 (2021) 4, pp. 441-447

Persistent link: https://www.econbiz.de/10012649903

Entrepreneurship and the informal sector : challenges and opportunities for African business development

Madichie, Nnamdi O. (ed.); Gbadamosi, Ayantunji (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012650000

Doing Business in Ghana's Informal Sector – Auntie Muni & the 'Waakye' Kitchen

Madichie, Nnamdi O.; Hinson, Robert - 2013

This exploratory study pools together two complementary streams of literature – i.e. marketing and entrepreneurship, drawing upon a single case study of “Auntie Muni,” an informal woman-owned business in the food sector in Ghana’s East Legon area. In our estimation and based on our...

Persistent link: https://www.econbiz.de/10014037859