Theoharakis, Vasilis; Vakratsas, Demetrios; Wong, Veronica - In: Review of Marketing Science 2 (2004) 1, pp. 3-3
The role of information in high-technology markets is critical (Dutta, Narasimhan and Rajiv 1999; Farrell and Saloner 1986; Weiss and Heide 1993). In these markets, the volatility and volume of information present managers and researchers with the considerable challenge of monitoring such information...
