Higgins, Lindsey M.; Wolf, Marianne McGarry; Wolf, … - In: Wine Economics and Policy 3 (2014) 1, pp. 19-27
As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to identify the role of mobile...
