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~subject:"Information dissemination"
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Information dissemination
Pharmaceutical industry
14
Pharmaindustrie
14
Deutschland
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Germany
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Marketing
7
Pharmazeutische Industrie
6
Beziehungsmarketing
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Innovationsmanagement
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Informationsverbreitung
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Mobile marketing
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OECD countries
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Patients
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Pharmaceutical market
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Pharmahandel
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German
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Ahlert, Dorothee
2
Harms, Fred
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Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
2
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ECONIS (ZBW)
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Möglichkeiten der direkten Patienteninformation
Harms, Fred
;
Ahlert, Dorothee
- In:
Pharmamarketing : gesundheitsökonomische Aspekte einer …
,
(pp. 391-429)
.
2008
Persistent link: https://www.econbiz.de/10003743980
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2
Innovatives Pharmamarketing : eine Herausforderung für die pharmazeutische Industrie ; Zusammenfassung
Harms, Fred
;
Ahlert, Dorothee
- In:
Pharmamarketing : gesundheitsökonomische Aspekte einer …
,
(pp. 675-692)
.
2008
Persistent link: https://www.econbiz.de/10003744174
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