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Are Black Friday deals worth it? : mining twitter users’ sentiment and behavior response
Saura, José Ramón; Reyes-Menendez, Ana; … - In: Journal of open innovation : technology, market, and … 5 (2019) 3/58, pp. 1-13
The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers...
Persistent link: https://www.econbiz.de/10012124832
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Warranty operation enhancement through social media knowledge : a deep-learning methods
Kiadeh, Zahra Sarmast Hasan; Shokouhyar, Sajjad; … - In: INFOR : information systems and operational research 62 (2024) 2, pp. 273-311
Persistent link: https://www.econbiz.de/10014545404
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Tourism, travel and tweets : algorithmic text analysis methodologies in tourism
Claster, William; Pardo, Phillip; Cooper, Malcolm; … - In: Middle East journal of management : MEJM 1 (2013) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10010194517
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Use Of data mining in business analytics to support business competitiveness
Lee, Pui Mun - In: Review of business information systems 17 (2013) 2, pp. 53-58
Persistent link: https://www.econbiz.de/10009757962
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Customer retention management : a complementary use of data mining and soft systems methodology
Mehrabioun, Mohammad; Mahdizadeh, Bibi Malihe - In: Human systems management : HSM 40 (2021) 6, pp. 897-916
Persistent link: https://www.econbiz.de/10012817004
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Data mining applications in SMEs : an Italian perspective
Topalović, Amir; Azzini, Antonia - In: Business systems research : a system view accross … 11 (2020) 3, pp. 127-146
Background From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have...
Persistent link: https://www.econbiz.de/10012414430
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Data mining techniques : which one is your favorite?
Changpetch, Pannapa; Reid, Moya - In: Journal of education for business 96 (2021) 3, pp. 143-148
Persistent link: https://www.econbiz.de/10012498458
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Improving the performance of data mining by using big data in cloud environment
Dahmani, Djilali; Rahal, Sid Ahmed; Belalem, Ghalem - In: Journal of information & knowledge management : JIKM 15 (2016) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10011624294
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Hadoop ecosystem as enterprise big data platform : perspectives and practices
Mazumder, Sourav; Dhar, Subhankar - In: International journal of information technology and … 17 (2018) 4, pp. 334-348
Persistent link: https://www.econbiz.de/10011989755
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Big data : balancing between risks and opportunities : UAE perspective
Habbal, Firas - In: International journal of economics and business research 15 (2018) 4, pp. 453-462
Persistent link: https://www.econbiz.de/10011991625