Sketches the key characteristics of the newly information enfranchised general public (the digital information consumers). Portrays the digital consumer as all‐conquering/powerful, short on attention, promiscuous, untrusting and – above all – interested in speed of delivery. Argues for a...

In the case of health information the quality and authenticity of the digital information have always been a matter of major concern for health and information professionals. This paper seeks to explore these concerns from the consumers' perspective. It addresses issues around the consumers'...