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An 'ODD' Reaction to Strategy...
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Information technology
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Välikangas, Liisa
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Lehtinen, Uolevi
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The ESOMAR Marketing Research Congress
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The journal of strategic information systems : incorporating International Information Systems
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ECONIS (ZBW)
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Of managers, ideas and jesters, and the role of information technology
Välikangas, Liisa
;
Sevón, Guje
- In:
The journal of strategic information systems : …
19
(
2010
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10008735716
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2
Information technology and marketing research : implications for marketing activities
Lehtinen, Uolevi
;
Välikangas, Liisa
- In:
The ESOMAR Marketing Research Congress
40
(
1987
)
2
,
pp. 57-78
Persistent link: https://www.econbiz.de/10003616956
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