Keisidou, Ellisavet; Sarigiannidis, Lazaros; Maditinos, … - In: The international journal of business science & applied … 6 (2011) 2, pp. 31-51
Online shopping is among the most popular activities of the internet, yet the reasons why consumers buy online are still unclear. Although it is implied that consumer acceptance of online shopping is affected by different products not many studies have adopted this view. This study attempts to...
