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Industry concentration has been rising in the US since 1980. Does this signal declining competition and need for a new antitrust policy? Or are other factors causing concentration to rise? This paper explores the role of proprietary information technology (IT), which could increase the...
Persistent link: https://www.econbiz.de/10012900974
Economists have long recognized that advertising has two main functions: to inform and to persuade. In the information age, the information function is obsolete, because consumers can get all the product information they want from a quick Google search. That makes virtually all advertising today...
Persistent link: https://www.econbiz.de/10012869942
The vast amount of product information available to consumers through online search renders most advertising obsolete as a tool for conveying product information. Advertising remains useful to firms only as a tool for persuading consumers to purchase advertised products. In the mid-twentieth...
Persistent link: https://www.econbiz.de/10012933009
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...
Persistent link: https://www.econbiz.de/10011991112
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...
Persistent link: https://www.econbiz.de/10012012003
In the wide and increasing attention for the so-called "new economy", two, not necessarily compatible, issues meet the eye. Firstly, most discussions apply macro-economic concepts, yet secondly their general gist is that the new economy demands new tools for analysis. In this paper, the existing...
Persistent link: https://www.econbiz.de/10014113426
Is there a problem with large technology firms, or platforms, purchasing nascent competitors and suppressing competition before they can mature into vibrant competitors? Further, if there is a problem, are the current antitrust laws and the enforcement of those laws sufficient to combat the...
Persistent link: https://www.econbiz.de/10014103975
Professor Varian's overview analyzes a variety of competitive strategies used by high-tech companies. These strategies - such as personalized pricing, lock-in, and the adoption of uniform compatibility standards to fuel bandwagon effects - often rely on intellectual property, typically...
Persistent link: https://www.econbiz.de/10014029391
From Facebook acquiring WhatsAPP and Instagram to Microsoft buying out Linkedin, Skype and Github or Google swallowing Motorola Mobility, DoubleClick or Nest Labs, mergers and acquisitions in the digital economy have been controversial. Some of the concerns have been fairly traditional. While...
Persistent link: https://www.econbiz.de/10013230842
In dealing with telecom operator and internet mergers in the late 1990s the European Commission adopted a pessimistic view of competition based on the then emerging theory of network effects. This paper takes a short and critical look at the Commission's use of network effects theory, and its...
Persistent link: https://www.econbiz.de/10014186182