Carbonell, Pilar; Rodriguez-Escudero, Ana-Isabel - In: Journal of Business & Industrial Marketing 29 (2014) 2, pp. 112-122
Purpose – The current research aims to analyze antecedents and consequences of using the information provided by customers involved in new service development (NSD). It also seeks to examine the moderating effect of technological turbulence on the antecedents and consequences of information...