Narrow search
Showing 1 - 10 of 193
Cover Image
Expecting the unexpected : effects of data collection design choices on the quality of crowdsourced user-generated content
Lukyanenko, Roman; Parsons, Jeffrey; Wiersma, Yolanda F.; … - In: Management information systems : mis quarterly 43 (2019) 2, pp. 623-647
Persistent link: https://www.econbiz.de/10012061935
Cover Image
Seller information sharing in online marketplaces
Chen, Li; Zhu, Fengxia - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1191-1218
Persistent link: https://www.econbiz.de/10012623866
Cover Image
Integration von sozialen Netzwerken mit Informationssystemen im Kundenbeziehungsmanagement
Rosenberger, Marcel - 2016
Persistent link: https://www.econbiz.de/10011608071
Cover Image
Are Black Friday deals worth it? : mining twitter users’ sentiment and behavior response
Saura, José Ramón; Reyes-Menendez, Ana; … - In: Journal of open innovation : technology, market, and … 5 (2019) 3/58, pp. 1-13
The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers...
Persistent link: https://www.econbiz.de/10012124832
Cover Image
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
Meißner, Klaus (contributor); Engelien, Martin (ed.) - 2010
Persistent link: https://www.econbiz.de/10008859969
Cover Image
Enterprise 2.0 : Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen
Koch, Michael; Richter, Alexander - 2009 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003845871
Cover Image
Harnessing social media as a knowledge management tool
Chugh, Ritesh (ed.) - 2017
Persistent link: https://www.econbiz.de/10011728564
Cover Image
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Ge...
Meißner, Klaus (ed.); Engelien, Martin (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10009517917
Cover Image
Investigating the influence of e-word-of-mouth on e-reputation
Castellano, Sylvaine; Dutot, Vincent - In: International studies of management and organization 47 (2017) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011657579
Cover Image
Web 2.0-Anwendungen zur Informationsgewinnung von Unternehmen : Nutzungsmöglichkeiten für Marktforschung, Innovationsmanagement und CRM
Büttgen, Marion (ed.) - 2009
Persistent link: https://www.econbiz.de/10003915220