This study seeks to answer the following question: Can sales representatives enhance their performance through their acceptance of information technology (IT) tools? Using data collected from two companies, we show that despite uncertain results and the frequent resistance among salespeople to...

Technology plays an ever-increasing role in personal selling and customer relationship management (CRM). Over the past decade, many models examining the acceptance of technology have been proposed and refined, contributing significantly to our knowledge of technology adoption. An implicit...

The purpose of this article is to explain why salespeople adopt information technology. The results from a cross-sectional study of 229 salespeople indicate that putting sales technology to use strongly depends on salespeople’s perceptions about the technology enhancing their performance,...