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Informationstechnik
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Einzelhandel
13
Retail trade
13
Customer satisfaction
12
Hotel industry
11
Hotellerie
11
Kundenzufriedenheit
11
Service quality
10
Dienstleistungsqualität
9
Information technology
9
Viral marketing
9
Virales Marketing
9
Croatia
8
Marketing management
8
Marketingmanagement
8
Satisfaction
8
Retailing
7
Spain
7
Brand equity
6
Kroatien
6
Lieferantenmanagement
6
Loyalty
6
Supplier relationship management
6
Brand
5
Innovation
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Social Web
5
Spanien
5
Brand loyalty
4
Confidence
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Article
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English
8
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Gil Saura, Irene
6
Moliner-Velázquez, Beatriz
4
Ruiz-Molina, Maria-Eugenia
3
Šerić, Maja
2
Calderon-Garcia, Haydee
1
Fayos-Gardo, Teresa
1
Fuentes-Blasco, Maria
1
Fuentes-Blasco, María
1
Moliner-Velazquez, Beatriz
1
Mollá Descals, Alejandro
1
Praničević, Daniela Garbin
1
Ruiz-Molina, María-Eugenia
1
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International journal of sustainable economy
1
International journal of technology marketing : IJTMkt
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Management decision : MD
1
Service business
1
Tourism economics : the business and finance of tourism and recreation
1
Zagreb international review of economics & business
1
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ECONIS (ZBW)
8
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1
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
2
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
3
The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
Saved in:
4
Can the retailer's ICT enhance the impact of service recovery efforts on customer satisfaction?
Ruiz-Molina, Maria-Eugenia
;
Fayos-Gardo, Teresa
; …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 329-354
Persistent link: https://www.econbiz.de/10012312409
Saved in:
5
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
6
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
Saved in:
7
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
8
The role of ICT in education : a longitudinal study based on tourism students perceptions
Praničević, Daniela Garbin
;
Šerić, Maja
- In:
Zagreb international review of economics & business
17
(
2014
),
pp. 49-64
Persistent link: https://www.econbiz.de/10010487079
Saved in:
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