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The combination of qualitative and quantitative methods in market research : applications to milk marketing problems in Germany
Ziehlberg, Roland von; Höper, Ute; Alvensleben, Reimar von - 1997
Persistent link: https://www.econbiz.de/10000969215
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Semiotics and marketing : newsletter
Pasquier, Martial - 1995
Persistent link: https://www.econbiz.de/10000918934
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Technology and marketing strategies in the New Zealand dairy industry
Nilsson, Carina - 1995
Persistent link: https://www.econbiz.de/10000922661
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How the service function can help industrial firms to become market driven
Langerak, Fred; Commandeur, Harry R.; Napel, J. M. ten - 1995
Persistent link: https://www.econbiz.de/10000924072
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Testing causality between marketing variables using scanner data
Bult, Jan R.; Leeflang, Peter; Wittink, Dick R. - 1991
Persistent link: https://www.econbiz.de/10000818031
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Loglineare Modellierung mit dem Abschlußtest : e. Instrument für d. empir. Marketingforschung
Schiller, Karla - 1986
Persistent link: https://www.econbiz.de/10000705610
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Cultural anthropology and marketing : concepts and an empirical investigation
Barnhill, John Allison - 1966
Persistent link: https://www.econbiz.de/10000764412
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Marketing junger Technologieunternehmen : eine Erfolgsanalyse
Meier, Anton - 1998
Persistent link: https://www.econbiz.de/10000675886
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Ein Meßkonzept zur Unterstützung des Marketingcontrolling in Einzelhandelsbetrieben
Henneking, Karl-Michael - 1998
Persistent link: https://www.econbiz.de/10000676173