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Grundlagen -- Unternehmerische Gelegenheiten -- Der Entrepreneur -- Innovation und Entrepreneurship -- Strategie und Geschäftsmodell -- Entrepreneurial Marketing und Marktausrichtung -- Gründungsfinanzierung -- Rechtliche Grundlagen -- Businessplanning -- Wachstum und Exit -- Social...
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"This innovated textbook covers the most important challenges facing family businesses. Practice-inspired and research-based, it emphasizes both practice and theory along with concepts, cases and reflection questions to illustrate key topics. This text discusses the relevance of family firms...
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