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This research investigates how multiple strategic orientations and strategic flexibility collectively influ-ence firm product innovation. A chain multiple mediation model with moderation is constructed thatlinks two types of strategic orientation (entrepreneurial orientation and learning...
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Purpose: The purpose of this paper is to evaluate the relative impact of dynamic capabilities on various dimensions of strategic flexibility in Indian manufacturing industry. Design/methodology/approach: In this study, 102 manufacturing organizations have been extensively surveyed, to assess the...
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