Sektorales Marketing — Impulsgeber für Wissenstransfer und Innovation im Marketing -- Marketing Fast Moving Consumer Goods — Der Nukleus der sektoralen Sichtweise -- Handel im Spannungsfeld von Marketing, Distribution und Kooperation -- Investitionsgütermarketing bzw. Business-to-Business...

One of the main goals of the "Energy Strategy 2050" in Switzerland is the exploitation of the existing energy efficiency potentials. The size of the efficiency potential strongly depends on the development and the adoption of energy-related innovations. The objective of this project is to...

One of the main goals of the "Energy Strategy 2050" in Switzerland is the exploitation of the existing energy efficiency potentials. The size of the efficiency potential strongly depends on the development and the adoption of energy-related innovations. The objective of this project is to...