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Since 1994, the German banking market is confronted with an entry wave of direct banks. This banking innovation may be explained by developments on the supply side as well as on the demand side. It is pushed by developments in telecommunication technologies during a period of rising cost...
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Der Vertriebsweg 'Filiale' erlebt ein Comeback. Dieses Buch führt Entscheidungsträgern in Banken und Sparkassen vor Augen, wie sie Emotionales bieten, Offenheit transportieren, neugierig machen und Anlässe für Begegnungen schaffen. Univ.-Prof. Dr.-Ing. Dr.-Ing. E. h. Dieter Spath ist...
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