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Innovation, Wettbewerb und Marketing
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz - 1989
Persistent link: https://www.econbiz.de/10014271067
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Collaboration and Co-creation : New Platforms for Marketing and Innovation
Bhalla, Gaurav - 2011
proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for … networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately …
Persistent link: https://www.econbiz.de/10014275194
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Collaboration and co-creation : new platforms for marketing and innovation
Bhalla, Gaurav - 2011
Persistent link: https://www.econbiz.de/10008938800
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Innovative Technologien im Vertrieb : dargestellt am Praxisfall aus der Textilindustrie
Sandler, Christian H.; Sandler, Christian Heinrich - 1986
Persistent link: https://www.econbiz.de/10000047364