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Direkt-Marketing / Direktmarketing im Focus

Ettlingen : IM Marketing-Forum - 2006 - 2008; damit Ersch. eingest.

Persistent link: https://www.econbiz.de/10003729304

Adaptation and innovation: modifying and changing direct marketing processes

Foley, Linda M. - In: Direct marketing in action : cutting-edge strategies …, (pp. 175-184). 2007

Persistent link: https://www.econbiz.de/10003444007

Mailing im Focus : Jahrbuch ... ; das Jahrbuch der ... Deutschen Mailingtage und eine Sonderausgabe der Fachzeitschrift Direkt-Marketing

Ettlingen : IM Marketing-Forum - 2000 - 2005

Persistent link: https://www.econbiz.de/10003697230

Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy

Zhang, Hao; Liang, Xiaoning; Wang, Shiquan - In: Journal of business research : JBR 69 (2016) 9, pp. 3725-3730

Persistent link: https://www.econbiz.de/10011515246

Direct banking : a demand pull and technology push innovation

Neuberger, Doris - 1997

Since 1994, the German banking market is confronted with an entry wave of direct banks. This banking innovation may be explained by developments on the supply side as well as on the demand side. It is pushed by developments in telecommunication technologies during a period of rising cost...

Persistent link: https://www.econbiz.de/10011540083