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~subject:"Innovation"
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Innovation
Marketing
18
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14
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14
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14
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11
Marketing management
10
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3
Industriemarkt
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Lilien, Gary L.
9
Choffray, Jean-Marie
4
Grewal, Rajdeep
2
Mallapragada, Girish
2
Yoon, Eunsang
2
Bayus, Barry L.
1
Eliashberg, Jehoshua
1
Griffin, Abbie
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Josephson, Brett W.
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Keeney, Ralph L.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Documents de recherche / ESSEC Centre de Recherche
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Technological forecasting & social change : an international journal
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Technological innovation : oversights and foresights
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ECONIS (ZBW)
12
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1
Characteristics of the industrial distributor's innovation activities : an exploratory study
Yoon, Eunsang
- In:
The journal of product innovation management : an …
5
(
1988
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10001071316
Saved in:
2
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Saved in:
3
New product introduction-timing models : R&D and marketing decisions considering diffusion dynamics
Yoon, Eunsang
-
1984
Persistent link: https://www.econbiz.de/10000777370
Saved in:
4
Innovation et entrepreneuriat : de l'idée ... au spin-off
Choffray, Jean-Marie
-
2000
-
Version rév
Persistent link: https://www.econbiz.de/10001624045
Saved in:
5
DESIGNOR : a decision support procedure for industrial product design
Choffray, Jean-Marie
;
Lilien, Gary L.
- In:
Journal of business research : JBR
10
(
1982
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10001996032
Saved in:
6
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Rao, Vithala R.
- In:
Technological innovation : oversights and foresights
,
(pp. 214-230)
.
2008
Persistent link: https://www.econbiz.de/10003758354
Saved in:
7
New industrial product design and evaluation using multiattribute value analysis
Keeney, Ralph L.
- In:
The journal of product innovation management : an …
4
(
1987
)
3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10001045972
Saved in:
8
User-generated open source products : founder's social capital and time to product release
Mallapragada, Girish
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 474-492
Persistent link: https://www.econbiz.de/10009562947
Saved in:
9
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
10
A methodology for investigating the nature of the industrial adoption process and the differences in perceptions and evaluation criteria among decision participants
Choffray, Jean-Marie
-
1977
Persistent link: https://www.econbiz.de/10001997274
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