Chapter 1: Introduction -- Chapter 2: The Business Landscape: Unpacking the idea of ‘domain specificity’ -- Chapter 3: The Conventional Wisdom in Strategy -- Chapter 4: Strategic Optionality: Introducing the Idea -- Chapter 5: Optionality and Innovation: Two sides of the Same Coin? --...

Studies find that technological change has contributed to the decline in manufacturing and to persistent unemployment in many advanced economies. While process innovation can be job-destroying, product innovation can imply the emergence of new firms, new sectors, and thus new jobs. But even for...