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We examine the importance of firm integration to outcomes of mergers and acquisitions using new ex ante product …-based measures of firm integration. Our framework allows us to measure ex ante integration risk for both observed acquisitions and … managers indicating difficulties with acquisition integration, and specific complaints about technological and product …
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widespread integration project to ensure that a company’s innovative capabilities are carried forward into the future. Previous …
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emerged through data analysis: leadership focus, value creation, integration strategy, the review process, relationship …
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During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...
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