Dewett, Todd; Whittier, Nathan C.; Williams, Scott David - In: Competitiveness Review: An International Business Journal 17 (2007) 1/2, pp. 8-25
Purpose – The management literature has extensively discussed innovation diffusion as an essential part of corporate and economic competitiveness. However, most work centers on diffusion external to the organization. The purpose of this paper is to provide a framework for understanding post...