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Optimal price and advertising policy for new products
Schmalen, Helmut - In: Journal of business research : JBR 10 (1982) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10002783387
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Repetitive advertising in newspapers : a study of two new products
Stewart, John B. - 1964
Persistent link: https://www.econbiz.de/10002852098
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How to plan new products, improve old ones, and create better advertising
Twedt, Dik Warren - In: Journal of marketing 33 (1969) 1, pp. 53-57
Persistent link: https://www.econbiz.de/10002938816
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Werbewirkungsanalysen für neue Produkte
Sebastian, Karl-Heinz - 1985
Persistent link: https://www.econbiz.de/10013354061
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Entwicklung einer Werbekonzeption bei Einführung eines neuen Produktes : e. empir. Studie am Beispiel d. Dr.-Oetker-Brotmischung
Frantz, Ulrich; Richter, Hans-Joachim - 1982
Persistent link: https://www.econbiz.de/10013438982