. Based on the analysis, innovator index for Tiruvarur district is derived. The higher the index, the higher is the … probability that consumers will buy new and innovative durables. Such an index helps in brand marketing and position new products … in areas of high innovator index. The study also derives the probability distribution of components of Innovator Index …

staggering 55% per year (on average) over the first decade of the technology. By contrast, an hedonic-based index captures just a … small fraction of the decline, and a simple (unadjusted) price index shows a substantial price increase over the same period …