This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value...

Emerging urban landscape for innovation & entrepreneurship -- The great urban migration -- Emergence of the civic entrepreneurship space -- The rise of the indie urbanpreneurship space -- Big city enablers -- The great equalizer -- Challenges of and reflections on the future of urbanpreneurship