1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative...

The biotechnology industry across the globe is growing dramatically in line with rapidly emerging scientific and technological developments. This book explores both the theoretical and practical aspects of entrepreneurship in the biotechnology industry, focusing on the innovation processes...