"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--

Das diffuse Konstrukt Unternehmungskultur wird aufgearbeitet. Thesen über grundlegende Beziehungs- und Bedeutungszusammenhänge werden abgeleitet. Die Bedeutung der Unternehmungskultur für den Innovationserfolg wird analysiert.

"Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social...